Keller’s Bold Asset Allocation: A 101 Guide

For many investors, asset allocation feels like the backbone of a well-constructed portfolio. The idea is simple enough: spread your investments across different asset classes like stocks, bonds, and cash to balance risk and reward.

Strategic Versus Tactical Asset Allocation

Managing investments involves dividing your money among different asset classes like stocks and bonds. This practice, known as asset allocation, helps investors balance risk with potential returns.